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We d̶o̶n̶'̶t need to talk about ads
Why only some advertising gets talked about on social media and becomes famous
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COVID-19 recovery takes priority over closing gender inequality globally, while women bear the brunt of the pandemic
International Women’s Day 2021
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COVID-19 one year on: Global public loses confidence in institutions
Tracking survey data shows who gained and lost with the public over the past year.
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COVID-19 vaccination intent has soared across the world
New Ipsos-World Economic Forum survey finds widespread demand for getting vaccinated as soon as possible
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European barometer on rare diseases
Europeans do not accept fatalism!
On the occasion of World Rare Disease Day, Ipsos and ASAP FOR CHILDREN present the results of a large survey in 10 European Union countries (11,400 interviews). -
Ipsos Update – March 2021
Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.
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Making the most of our regrets
What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behaviour.