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Half of the public across 29 countries think their country is in recession
A latest wave of the Ipsos Global Inflation Monitor finds in 26 of 29 countries more people think their country is in recession than think it is not. Almost two-thirds expect inflation will continue to rise over the next year, while one-third expect their disposable income to fall.
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We need to talk about generations - Understanding generations
Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.
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Consumer confidence moves in opposite directions among world’s largest economies
Sentiment rises significantly in Japan, Germany, and Canada while France hits a two-year low.
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Ipsos Update – March 2023
Advertising, love, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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International Women's Day: Global opinion remains committed to gender equality, but half now believe it is coming at the expense of men
Ipsos unveils a new global study carried out in 32 countries in collaboration with the Global Institute for Women’s Leadership at King’s College London for International Women’s Day.
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Ipsos releases Global Trends 2023: A new world disorder
As 2023 opens, we’re entering a new world disorder filled with crises on multiple fronts. The largest Global Trends survey ever, from leading insights firm Ipsos, shows that, globally, 74% agree that their government and public services will do too little to help people in the years ahead.
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What Worries the World – January 2023
Inflation remains a top concern for the tenth month in a row, however, remains steady and unchanged from last month.
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Valentine's Day: How satisfied are people with their love life?
Global survey finds Millennials most satisfied with their sex life, but Boomers most likely to feel loved.
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One year in, global public opinion about the war in Ukraine has remained remarkably stable
Despite some softening, support for Ukraine is still strong across western countries.
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Ipsos Update – January 2023
Inclusivity, climate change, broken-system sentiment… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.