Consumers


Brand Equity Publication

The Excess Factor

How Small Brands Can Leverage Equity to Challenge Leaders.
Economy Survey

Ipsos Cost of Living Monitor 2025

Welcome to the eighth edition of the Ipsos Cost of Living Monitor, a 30-country survey which tracks how people around the world feel about their finances during the “Uneasy Decade”.
Politics Survey

Know the New America & Beyond: September 2025

A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.
Politics Survey

Know the New America & Beyond: May 2025

Read a monthly dispatch of Ipsos' best insights on the U.S. tailored for the world
Politics Survey

Know the New America: March 2025

Read a monthly dispatch of Ipsos' best insights on the U.S. tailored for the world
Brand Equity Publication

Generational Marketing: Breaking free from stereotypes

How to build brand success across generations with the power of empathy
Ipsos Update Publication

Ipsos Update – March 2025

Love, ESG, Influence … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

December 2024: Consumer confidence down globally for the second consecutive month

Sentiment declines sharply among many European countries according to the Ipsos Global Consumer Confidence Index for December 2024

February 2024: Consumer confidence down among G7 countries

Sentiment largely up in the Asia-Pacific, while it is mixed throughout Europe.