Trends & Prospective


Trends & Prospective Ipsos Voices

5 takeaways from 2025

In a new article, Melissa Dunne takes a look back at some of the most interesting insights of the year and look ahead to what might be next.

Global Optimism Declines According to Ipsos Global Trends 9th Edition

Opportunities arise as economic adjustments and global dynamics reshape consumer optimism according to the 9th edition of Ipsos Global Trends.