Consumers

More countries show gains than losses in economic confidence, but none has recovered to pre-pandemic levels – except China.

More countries saw gains than incurred losses in the past month, but consumer confidence remains below pre-pandemic levels almost everywhere.

Expectations are up significantly in nearly half of the 24 countries surveyed

In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.

Our sixth edition of Signals presents new research from our teams around the world, drawing on our global polling, expert analysis and studies carried out by our teams in different countries. The aim is to keep all of us in touch with the latest information as the impacts of the crisis continue to unfold.

Revisiting brand-building during the COVID-19 pandemic.

Understanding consumers with and without social media.

New Ipsos study reveals most Americans simply enjoy the act of driving their vehicle.

Why now is the moment for sustainable packaging in Japan.