Europ Assistance releases its 19th annual Barometer on Summer Holidays, focusing on Europeans and Americans holidays plans. In 2019, summer holiday plans are consolidating in almost all countries with an increasing budget in Europe but decreasing in the United States and in Brazil. Millennials and senior holidaymakers behave quite differently when it comes to holidays (anticipation, choice, activities…). There is a growing trend towards more “natural” holidays in Europe, with an increasing share of holidaymakers attracted to the mountains and the countryside.
Taking vacation is a way to get away for a few days from the fast-paced modern world. But do we take all vacation days available to us? Do we fully disconnect when we are away? A new Ipsos Global @dvisor poll reveals opinions of citizens in 27 countries around the world about taking time off.
With the holiday season in full swing and Affluent increasingly searching for unique experiences rather than growing their material possessions, the luxury travel market is booming. What are the travel trends among Affluent worldwide?
Christmas is just around the corner. How does the European Affluent celebrate Christmas? Here are some facts. 88% of all European Affluent celebrate Christmas.
What motivates people to go on holiday? When to go, and where? Focusing on people from mainland Europe, the US and Brazil, a number of trends emerge in the 2016 Ipsos/Europ Assistance Barometer.