Unraveling Global Beauty Trends
End of 2023, our Ipsos in Switzerland Beauty experts have deeply immersed in a project dedicated to uncovering the latest trends and developments in the beauty industry. This effort was fueled by our passion for understanding, the dynamic nature of beauty and our commitment to sharing these insights with our community. Our dedicated beauty team took a comprehensive approach, meticulously analyzing a diverse array of data. From product launches and consumer buying patterns to industry shifts and cultural influences, no stone was left unturned. The result was a wealth of knowledge, which was diligently shared twice a week on our LinkedIn platform.
The insights gleaned from this exploration were both enlightening and thought-provoking, notably highlighting:
- the growing considerations around diversity & inclusion in the beauty industry
- the rise of technology in beauty
- the need for a more "green beauty"
- and last but not least the impact of inflation in the industry
Altogether, the insights presented by the Beauty expert team has painted a vibrant picture of the beauty landscape.
