January 2020 Global Consumer Confidence: a mixed picture

Consumer sentiment is up in South Africa, the U.S., Great Britain, Argentina and Japan, but falls in Poland, Turkey, Sweden, Israel and South Korea.

At 48.7, January 2020’s Ipsos Global Consumer Confidence Index remains within 0.2 points during each of the past three months, and 1.5 points below its highest level in May 2018.

The stability of the Global Index is driven by a significant drop in consumer confidence in five of the 24 markets measured monthly by Ipsos, accompanied by a significant increase in five other markets. Over the past three months, consumer confidence as measured by the “National Index” has shown a notable decrease in Poland (-3.8 points), Turkey (-2.5), Sweden (-2.4), Israel (-1.7) and South Korea (-1.5). Meanwhile, it has gained significantly in South Africa (+2.1), the U.S. (+1.9), Great Britain (+1.9), Argentina (+1.9) and Japan (+1.5).

The National Index reflects consumer attitudes on the current and future state of their local economy, their personal finance situations, their savings and their confidence to make large investments. Mainland China continues to enjoy the highest National Index with a score of 69.6, followed by Saudi Arabia (64.0) and the United States (62.6). The U.S. National Index is just 0.1-point shy of its 18-year record high level seen in May 2018. The countries with the lowest National Index scores are Turkey (34.0), Russia (38.0), and South Korea (40.1).

National Index - January 2020 | Global consumer confidence index | Ipsos

Visit our interactive portal, Ipsos Consolidated Economic Indicators (IpsosGlobalIndicators.com) for graphic comparisons and trended data pertaining to the Ipsos Global Consumer Confidence Index and sub-indices -- and all the questions on which they are based.

These findings are based on data from Refinitiv /Ipsos’ Primary Consumer Sentiment Index (PCSI) collected in a monthly survey of consumers from 24 markets via Ipsos’ Global Advisor online survey platform. For this survey, Ipsos interviews a total of 17,500+ adults aged 18-74 in the United States of America, Canada, Israel, Turkey, South Africa; and age 16-74 in all other markets each month. The monthly sample consists of 1,000+ individuals in each of Australia, Brazil, Canada, China (mainland), France, Germany, Italy, Japan, Spain, Great Britain and the USA, and 500+ individuals in each of Argentina, Belgium, Hungary, India, Israel, Mexico, Poland, Russia, Saudi Arabia, South Africa, South Korea, Sweden and Turkey.