Innovation & Knowledge

All content

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  Holidays Publication

  Ipsos Update – July 2023

  Generative AI, equality, refugees… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

  07.07.23
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  Consumers Publication

  Ipsos Update – June 2023

  Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

  06.06.23
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  Consumption Survey

  Half of the public across 29 countries think their country is in recession

  A latest wave of the Ipsos Global Inflation Monitor finds in 26 of 29 countries more people think their country is in recession than think it is not. Almost two-thirds expect inflation will continue to rise over the next year, while one-third expect their disposable income to fall.

  24.05.23
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  Artificial Intelligence (AI) Publication

  Ipsos Update – May 2023

  Generations, corporate purpose, climate change… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

  18.05.23
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  Brands Publication

  The shifting power of influence

  The dynamic, rapidly changing, consumer controlled environment demands that we rethink how we build brands, from a static approach to a dynamic, evolving philosophy.

  03.05.23
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  Demographic change Publication

  We need to talk about generations - Understanding generations

  Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.

  28.04.23
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  Global Advisor Survey

  Ipsos releases Global Trends 2023: A new world disorder

  As 2023 opens, we’re entering a new world disorder filled with crises on multiple fronts. The largest Global Trends survey ever, from leading insights firm Ipsos, shows that, globally, 74% agree that their government and public services will do too little to help people in the years ahead.

  16.02.23
• Society Publication

  Ipsos Africa Center for Development Research and Evaluation

  The Ipsos Africa Centre for Development Research and Evaluation is a team of development researchers and evaluators based in our Ipsos offices across Africa. We employ a wide range of methods and approaches and work with deep local expertise to provide high-quality evidence to address development challenges.

  23.01.23
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  Online Research Publication

  Researchers will move faster in 2023 with digital survey automation

  How DIY surveys are delivering faster, more cost-effective consumer insights.

  12.01.23
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  Publication

  Consumers demand innovation from their energy suppliers

  New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.

  08.12.22
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  Well Being Survey

  Nuclear, biological or chemical attack now seen as top threat facing the world

  Ipsos survey for the Halifax International Security Forum finds concern about a nuclear, biological, or chemical attack nudges ahead of cyberattacks as No.1 perceived threat for global citizens.

  18.11.22
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  Publication

  Where brands and retailers should place their bets this holiday shopping season

  Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.

  28.10.22