Consumption


Women Survey

"African Women" Ipsos Study: Women as Key Drivers of the African Economy

On the heels of African Youth in 2016, Ipsos is publishing an unprecedented study of African women* to mark the second year of its annual Africa conference at the Dapper Museum. Conducted in seven African countries, the study paints a picture of motivated, independent and optimistic women who are a driving force in this rapidly developing continent.
Affluent Survey Publication

Affluent Africans Working On a Sustainable Growth Plan for Africa

Key findings of the 4th bi-annual release of the Ipsos Affluent Survey Africa 2016. Social responsibility and being environmentally friendly are top-priorities, African Millennials are breaking economic barriers, Media and personal/wearable technology are vital to the African Affluent.
Media Measurement Publication

MediaCell

MediaCell is a versatile solution with a number of potential applications.
Tracking Publication

Consumer & Retail Audit

Our consumer and retail audit services are twofold, covering both syndicated consumer & retail panels and customised continuous retail audit projects.