Annie Chan - Managing Director, HK
Annie became the Managing Director of Ipsos in Hong Kong in 2021. She leads a team of over 100 research professionals that provide a true understanding of Society, Markets and People with the best of science, technology and know-how.
Annie herself is a passionate and seasoned market research practitioner with over 20 years of experience in client servicing and providing strategic insights for both public and private sectors. She is versatile with innovation, brand and customer experience research solutions and had previously also been managing the expansion of qualitative and healthcare business for the company. Annie also has substantial experience in managing multi-market studies which warrant her in-depth understanding of consumers of different ethnic and cultural backgrounds across Asia. Her clientele consists of a wide spectrum of business sectors spanning from fast-moving consumer goods, finance, luxury, telco and retail.