Ka Yan Poon - Research Director, Observer, Ipsos in Hong Kong
Ka Yan is a Research Director and leads the Observer division in Hong Kong. She has been with Ipsos for over a decade and has developed a comprehensive understanding of all aspects of fieldwork and data collection. She has managed a variety of large-scale quantitative and qualitative research surveys in both the business to business and consumer fields.
Ka Yan is experienced in conducting research programmes covering a wide range of topics such as customer satisfaction, usage and attitude, consumer segmentation, brand performance tracking and product and concept testing. She holds a Bachelor degree in Statistics and Operational Research from University College London. Prior to joining Ipsos, she held managerial positions in Synovate.