Wellbeing


Wellbeing Ipsos Voices

Rethinking wellness: From product category to cultural belief system

In this Ipsos Voices article, Colin Strong and Lucy Neiland explore how wellness is increasingly shaping attitudes towards health, expertise, trust and personal responsibility.
Generations Survey

More Gen Z say they’ll own a pet than have a child, despite valuing parenthood more

A new 30-country Ipsos study explores what people consider a successful life – and who gets to achieve it.
Mental health Publication

AXA Mind Health Report 2026

Global mental health continues to decline despite rising awareness
Happiness Survey

Global Attitudes to Happiness 2026

The Ipsos Happiness Report for 2026 finds that across 29 countries surveyed by Ipsos, people are happiest in Indonesia and the Netherlands.
Ipsos Update Publication

Ipsos Update – September 2025

Equality, Education, Wellness … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
Politics Survey

Know the New America & Beyond: August 2025

A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.
Healthcare Survey

Healthcare Markets & Trends

Expert perspectives on the dynamics & trends affecting the healthcare sector
Flair Publication

The secrets of happiness

Since 2010, Ipsos has been carrying out the Global Happiness survey, a worldwide study not just about how people feel, but also what makes them happy. This year, an average of three in four adults (73%) in the 32 countries surveyed say they are happy.