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Press Release - Living in Crisis -Impact of Covid-19 on Economy Optimism and Consumer Spending among SEA Countries
A year of living with Covid-19, citizens in SEA continue to battle the concern on country economy.
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Ipsos Update – April 2021
Our monthly round-up of research and analysis from Ipsos teams around the world covers a range of topics from gender equality and parenting to retail trends and how advertising becomes famous.
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We d̶o̶n̶'̶t need to talk about ads
Why only some advertising gets talked about on social media and becomes famous
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Ipsos Update – March 2021
Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.
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Making the most of our regrets
What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behaviour.
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Emerging trends: The forces shaping the future today
The future may be inevitable, but it comes to different places at different times. Whether we
look at GDP projections, population growth or people’s openness to new technology, we can
see the future emerging in dynamic, mobile-first places from Bangkok to Belo Horizonte.
Explore some of the forces shaping the future now.