Emerging trends: The forces shaping the future today

The future may be inevitable, but it comes to different places at different times. Whether we look at GDP projections, population growth or people’s openness to new technology, we can see the future emerging in dynamic, mobile-first places from Bangkok to Belo Horizonte. Explore some of the forces shaping the future now.

The author(s)

  • Dewi Sakuntala Country HR
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1. The Convenience Gap

For busy consumers, convenience unlocks the time and space for people to pursue the things
that matter to them. And, as people increasingly seek out and pay for products and solutions that
simplify their lives, brands have new opportunities to play a truly meaningful role in people’s lives.

Among people surveyed in Indonesia:

  • 92% are actively looking
    for ways to simplify
    their lives
  • 89% of these Convenience Seekers
    would pay for products or
    services that save them time

In order to spend time, Indonesian prefer to:

  • With loved ones 63%
  • Getting exercise 52%
  • Learning new skill 59%
  • Traveling 48%
  • Giving back 37%

2. The Participation Paradigm

Social media has shifted people’s expectations of brands. People increasingly want to feel
connected through interactive and immersive experiences. And Live Shopping, AR and other
technologies are helping to add utility and levity to people’s relationships with brands.

Among people surveyed in Indonesia:

how consumer engage with brand nowadays

3. The Digital Gathering

People are building communities in places you may not be able to find on a map.
But online communities matter as much as ever. And people increasingly welcome brands
that are willing to contribute to their online communities.

Globally, 1.8B+ people use groups on Facebook every month1
One half of our users are members of 5 or more active groups on Facebook1


In Indonesia, among people surveyed:

  • 75% are members of an
    online community
  • 79% expect their engagement
    to increase in the future
  • 86% are open to brands
    participating in their
    online communities

4. The Entrepreneur's Edge

People are answering the challenges of daily life with creativity and entrepreneurism with many
communities actively supporting their local businesses. And now, new digital tools are leveling the
playing field, enabling more people to unlock the economic opportunities around them.

Among Indonesia people surveyed:

  • 88% are actively supporting
    local entrepreneurs
  • 58% of these “entrepreneur
    activists” are entrepreneurs
  • 94% believe that technology
    and social media has
    made it easier for people
    to start a business


Source unless otherwise noted: “Emerging Trends Research” (Facebook-commissioned survey of 12,500
online people ages 18–64 in AR, AU, BR, CO, GB, ID, IN, MX, NG, PH, SA, TH, US, VN) by Ipsos, Sep 2020. In
all markets, N=1,000, except for benchmark markets (AU, GB, US), where N=500.

1. Facebook data, global, Sep 2020.

The author(s)

  • Dewi Sakuntala Country HR

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