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Ipsos Marketing Summit 2024 " Metamorphosis: Marketing in a Dynamic World"
In the era of digital transformation, market dynamics, and consumer behaviours are undergoing a profound evolution. To navigate these changes successfully, we invite you to an exclusive seminar featuring speakers who are all experts in their fields.
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Ipsos Update – December 2023
Risks, nations, AI… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Ipsos Indonesia has successfully concluded the final chapter of the Ipsos Breakfast Club Series
Ipsos Indonesia has reached the final chapter of Ipsos Breakfast Club series, INDONESIA The Always "ON" Nation, titled "Trend and Foresight: The Future of Human Values."
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Elections & social media: the battle against disinformation and trust issues
The reliability of online information being crucial during elections, UNESCO and Ipsos decided to conduct a survey in 16 countries where general elections will be held in 2024, and pose questions specific to this context: do people feel that disinformation have already had an impact on political life in their country? Are they concerned that disinformation will impact the next campaign?
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Introducing Ipsos RISE: first-of-its-kind, AI-powered insights platform for modern brand, risk and reputation management
Solution leverages the power of AI and Ipsos’ industry leading expertise as a single source of truth for brand and reputation management and reporting.
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Ipsos Update – September 2023
Barbiecore, artificial intelligence, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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78% APAC consumers cannot imagine life without the internet
People need to be persuaded that new technologies will improve their lives rather an adopting them without question
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The shifting power of influence
The dynamic, rapidly changing, consumer controlled environment demands that we rethink how we build brands, from a static approach to a dynamic, evolving philosophy.
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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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Uncovering The Growth of Short Video in Indonesia
Ipsos has announced the result of “Indonesia Short Video White Paper 2023”. The white paper highlights the transformation in the way Indonesian people access media and how a short video platform can stand out in the industry. The white paper also mentions finding about SnackVideo who has grown rapidly during 3 years operation in Indonesia with 318% compound annual growth rate and reached 43 million of monthly active users in 2022.