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Social listening: Higher education’s competitive advantage
As competition among universities rises, many are turning to social listening to attract students and grow their brands.
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Ipsos Update - February 2022
Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos. Also find new state-of-the-nation publications from our Colombia and Russia teams.
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Putting in the Effort: Why treating customers fairly is key to business success
Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
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Despite the increase in extreme climate events, citizen mobilisation for climate change is not growing
A key player in the energy sector on an international level that has committed to the goal of reaching carbon neutrality by 2050, EDF presents the findings of an opinion study of groundbreaking scope conducted for the 3rd consecutive year by Ipsos in 30 countries across five continents, covering two-thirds of the world’s population and featuring the biggest CO2 producers. Every year, EDF publishes an international status report on opinions, knowledge, expectations and levels of engagement in relation to climate change, as matter for reflection and to contribute to the constructive search for solutions for the future.
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Harnessing the Power of Data
The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.
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Majority believe infrastructure impact on the environment should be more of a priority
In the lead-up to COP26, the 2021 UN Climate Change Conference, an average of 51% across the 28 counties feel that it is right to prioritise the impact on the environment, nearly double the 26% who put greater weight on economic impacts.
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Populist, anti-elite and nativist views linked to globally widespread broken-system sentiment
“System Is Broken” Index highly correlated with outcomes-based metrics indicative of social progress
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Flair Indonesia 2021 - Back To Growth
Ipsos in Indonesia proudly releases Back to Growth – an Ipsos Flair 2021 edition that reflects the challenges for Indonesia as it continues to battle with the Covid-19 pandemic.
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Global public ranks ending hunger and poverty and ensuring healthy lives as top priorities among U.N. SDGs
Governments more likely than businesses and citizens to be seen as not taking enough responsibility for achieving Sustainable Development Goals