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Measurement of Cross-Platform Audiences
Audience measurement across devices and platforms.Measurement of Readership
Understanding reader behaviour across publisher media platforms.
Measurement of Radio/Audio/Podcast Listening
Understanding the radio/audio/podcast listening audience.
Measurement of TV/Video Viewing
Sizing, profiling and monetising the TV/video viewing audience.
Digital Platform
World-class market research in the blink of an eye
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HOMEWORK OF E-COMMERCE INDUSTRY PLAYERS IN EMBRACING THE E-COMMERCE 4.0 ERA
Readiness of the E-Commerce industry players in anticipating the Industry 4.0 Era was discussed during Ipsos Marketing Summit entitled 'E-Commerce 4.0, What’s Next’
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Global Consumer Confidence Index - April 2019
Consumer confidence up in France, Israel, and Spain; down in Latin America. The April 2019 reading of the Ipsos Global Consumer Confidence Index confirms a downward trend as it drops to 49.0. Over the past three months, the index has fallen by 0.9 point globally.
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Climate change increases in importance to citizens around the world
Most are more willing to take personal actions to cut down waste, but are skeptical of policy actions.
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What Worries the World - March 2019
New global poll finds four concerns top the world’s worry list: financial/political corruption, poverty/social inequality, unemployment, crime/violence. Meanwhile, in most countries surveyed (22 of 28) the majority think that their nation is on the wrong track.