Trends & Prospective

Mental health is as much of a priority as physical health. Look for
ways to support both.

While there is a widespread belief in the power of science to solve major health problems, people still want to retain control

Over the past year, there has been a marked return to global brands, but the industry is still seeking the right balance between global and local

Corporations are responding to calls for fairness and support for key issues by making an effort to demonstrate their empathy.

People need to be persuaded that new technologies will improve their lives rather an adopting them without question

Climate change has become a visceral reality and people want collaborative leadership

As 2023 opens, we’re entering a new world disorder filled with crises on multiple fronts. The largest Global Trends survey ever, from leading insights firm Ipsos, shows that, globally, 74% agree that their government and public services will do too little to help people in the years ahead.