Healthcare


Launch of Ipsos PersonaBot, a groundbreaking AI-powered solution to enhance segmentation research

Ipsos has launched Ipsos PersonaBot. This AI-powered tool, powered by Ipsos Facto, allows organizations to engage in conversations with personas representing their target audience. Ipsos PersonaBot is available for both consumer and healthcare sectors.

Mental health is now the number one health problem, ahead of cancer and coronavirus

48% across 31 countries say the quality of the healthcare in their country is good – but the picture is inconsistent.