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Jordan Consumer Sentiment Index Q2’2019
In the second quarter of 2019, indicators were marked with stagnation with only a slight diffusion of the extreme negativity witnessed ahead of the implementation of the Income tax law in Q4 2018. Therefore, slight improvements were witnessed when it comes to Jordanians’ sentiments towards the government and the economic situation in general, pushing the Ipsos’ JCSI a few points up. However, the vast majority of Jordanians are still concerned about the overall state of the economy and the future of their finances, with uncertainties bringing more attention to negative economic news overshadowing the positive developments unravelling in the Kingdom.
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The role of customer experience in the Jordanian retail banking sector
Ipsos in Jordan shares its perspective on the role of customer experience in the heavily disrupted retail banking industry
Behaviour Insights
Understanding the route to customer engagement.
Consumer Panel
Gain a comprehensive view of consumer behaviour.
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Artificial intelligence: Four points of vigilance
This article on AI from Helen Zeitoun, CEO Science Organisation and CEO Ipsos in France, was originally published in French in Strategies, March 2019.
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Jordan Consumer Sentiment Index Q1’2019
Consumer sentiments have witnessed a slight improvement in the first quarter of 2019 mainly driven by people’s increased confidence in their personal financial situation. Nonetheless, Jordanians continue to express their concern about the overall state of the economy with many believing that Jordan is not headed in the right direction.
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10 Things you need to know about Women in MENA
Women are one of the most powerful consumer segments in the world. Not only does their influence extend across major categories, they are also the main influencers when it comes to purchase decisions relating to the household.
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Hacking Human Behavior
In this podcast episode, we hear more about consumer neuroscience research and where the industry is headed.
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The Reputation Council report 2019
Established in 2009, the Ipsos Reputation Council brings together senior communicators from some of the most respected corporations in the world.