Insights Hub

All content

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  Digital Survey

  Spotlight*Iraq: Views on Tech & Digital Trends

  Understanding digital engagement patterns across Iraq in 2025

  12.09.25
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  Shopper Survey

  Spotlight*Iraq: Online Shopping Behaviour & Attitudes

  Iraq’s retail landscape is evolving as shoppers begin to embrace online convenience while continuing to shop in-store.

  12.08.25
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  Economy Survey

  Jordan Primary Consumer Sentiment Index – Q2 2025

  Ipsos’ Jordanian Consumer Sentiment Index shows a 0.6-point decrease since the first quarter of 2025.

  13.07.25
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  Financial Security Survey

  Spotlight*Jordan: Views on Work & Career

  Jordanians are rethinking what matters most in their careers.

  01.07.25
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  Consumer Behaviour Survey

  Spotlight*Iraq – Shopper Behaviour & Attitudes

  Shoppers in Iraq are a mix of spontaneous and careful buyers.

  29.04.25
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  Consumer Behaviour Survey

  Ipsos in MENA launches Financial Monitor 2025 Jordan and Iraq Editions

  Dive into the transformative trends of Iraq and Jordan’s financial sectors with Ipsos MENA’s latest syndicated study, unveiling key opportunities of the region’s most dynamic markets.

  28.04.25
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  Public opinion Survey

  Jordan Primary Consumer Sentiment Index – Q1 2025

  Ipsos’ Jordanian Consumer Sentiment Index shows a 2.9-point decrease since last quarter of 2024.

  24.04.25
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  Economy Survey

  Spotlight*Jordan – Views on Infrastructure

  Jordanians express a hopeful vision for enhanced infrastructure to uplift the community and support national development

  19.03.25
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  Shopper Survey

  The 2025 Ramadan Handbook – Jordan Edition

  The 2025 Ramadan Handbook explores consumer behaviors, shopping trends, and attitudes towards advertisements, featuring five distinct personas that highlight the varied experiences of the holy month, as well as the top 10 most prominent Ramadan brands in the country.

  12.02.25
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  Economy Survey

  Iraq Consumer Sentiment Index Q4 2024

  Results of the fourth quarter of 2024 Consumer Sentiment report released by Ipsos, reveal that the Iraq Consumer Sentiment Index (ICSI) stands at 58.5.

  05.02.25
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  Public opinion Survey

  Ipsos’ Jordanian Consumer Sentiment Index Q4 2024

  Ipsos’ Jordanian Consumer Sentiment Index shows a 6.4-point increase between the third and fourth quarter of 2024

  27.01.25
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  Public opinion Survey

  Ipsos Jordanian Consumer Sentiment Index Q3 2024

  The results show a 2.7-point decrease between the second and third quarter of 2024. This dip is mainly driven by citizens’ confidence in the future state of the Kingdom’s economy, their confidence in the current economic situation and their ability to invest in their future and the future of their children. While unemployment remains in the top concerns for Jordanians, high cost of living and inflation tops the list this quarter as the most worrisome.

  29.10.24