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Featured insights & publications

Society Survey

Spotlight*Iraq: Views on AI

While AI awareness is still growing in Iraq, many people are optimistic about its potential and the positive impact it could have on the world.

12.11.25

Digital Survey

Spotlight*Iraq: Views on Tech & Digital Trends

12.09.25

Shopper Survey

Spotlight*Iraq: Online Shopping Behaviour & Attitudes

12.08.25

Economy Survey

Jordan Primary Consumer Sentiment Index – Q2 2025

13.07.25

Financial Security Survey

Spotlight*Jordan: Views on Work & Career

01.07.25

Shopper 12.08.25

Spotlight*Iraq: Online Shopping Behaviour & Attitudes

Economy 13.07.25

Jordan Primary Consumer Sentiment Index – Q2 2025

Financial Security 01.07.25

Spotlight*Jordan: Views on Work & Career

All content

Consumer Behaviour Survey

Spotlight*Iraq – Shopper Behaviour & Attitudes

Shoppers in Iraq are a mix of spontaneous and careful buyers.

29.04.25
Consumer Behaviour Survey

Ipsos in MENA launches Financial Monitor 2025 Jordan and Iraq Editions

Dive into the transformative trends of Iraq and Jordan’s financial sectors with Ipsos MENA’s latest syndicated study, unveiling key opportunities of the region’s most dynamic markets.

28.04.25
Public opinion Survey

Jordan Primary Consumer Sentiment Index – Q1 2025

Ipsos’ Jordanian Consumer Sentiment Index shows a 2.9-point decrease since last quarter of 2024.

24.04.25
Economy Survey

Spotlight*Jordan – Views on Infrastructure

Jordanians express a hopeful vision for enhanced infrastructure to uplift the community and support national development

19.03.25
Shopper Survey

The 2025 Ramadan Handbook – Jordan Edition

The 2025 Ramadan Handbook explores consumer behaviors, shopping trends, and attitudes towards advertisements, featuring five distinct personas that highlight the varied experiences of the holy month, as well as the top 10 most prominent Ramadan brands in the country.

12.02.25
Economy Survey

Iraq Consumer Sentiment Index Q4 2024

Results of the fourth quarter of 2024 Consumer Sentiment report released by Ipsos, reveal that the Iraq Consumer Sentiment Index (ICSI) stands at 58.5.

05.02.25
Public opinion Survey

Ipsos’ Jordanian Consumer Sentiment Index Q4 2024

Ipsos’ Jordanian Consumer Sentiment Index shows a 6.4-point increase between the third and fourth quarter of 2024

27.01.25
Economy Survey

Predictions 2025 - Jordan Edition

What do people in Jordan expect 2025 to bring? Our latest report reveals insights into various aspects, including personal, economic, societal, and technological predictions.

16.12.24
Public opinion Survey

Ipsos Jordanian Consumer Sentiment Index Q3 2024

The results show a 2.7-point decrease between the second and third quarter of 2024. This dip is mainly driven by citizens’ confidence in the future state of the Kingdom’s economy, their confidence in the current economic situation and their ability to invest in their future and the future of their children. While unemployment remains in the top concerns for Jordanians, high cost of living and inflation tops the list this quarter as the most worrisome.

29.10.24
Economy Survey

Ipsos releases the first Iraq Consumer Sentiment Index report for Q2 2024

Results of the second quarter of 2024 Consumer Sentiment report released by Ipsos, reveal that the Iraq Consumer Sentiment Index (ICSI) stands at 59.4.

05.09.24
Public opinion Survey

Ipsos’ Jordanian Consumer Sentiment Index Q2 2024

We are sharing herein our latest Jordanian Consumer Sentiment Index for Q2 2024. JCSI is a quarterly national survey that sheds light on consumers' attitudes towards current and future state of the local economy, personal finance situations, as well as savings and confidence to make large investments.

22.07.24
Society Survey

Spotlight*Jordan: Views on AI

While most Jordanians have heard about Artificial Intelligence, less than half of them have a good understanding of what AI is.

05.06.24

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