The Mystery Shopping service line in Jordan becomes a member of the Mystery Shopping...
Consumer sentiments have witnessed a slight improvement in the first quarter of 2019...
Women are one of the most powerful consumer segments in the world. Not only does their...
June’s edition of Ipsos Update presents our latest research and white papers on topics including mystery shopping, global views on Europe, ethics in social media research and ageing in Japan.
What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
A seven-step guide for organisations to derive more value from a better mystery shopping programme.
A Glimpse into MENA's Most Disruptive Generation
It looks to me like Judy is always “on her phone” but, in truth, she’s organizing her time, connecting with friends, helping her brother nail an interview, vetting lunch spots or keeping up on current events.
2019 CIGI-Ipsos Global Survey on Internet Security and Trust https://t.co/gfL4qjwi5O #Ipsos #IpsosInsight