Tech Tracker is a yearly syndicated study by Ipsos, covering the tech and internet scene through consumer-based insights in the GCC region.
Covering Saudi Arabia, UAE, Qatar, Bahrain, Kuwait, and Oman, each country report examines the emerging technology trends and the consumers shaping them, it also tracks them on an on-going basis, providing valuable insights on future directions.
This 2020 edition covers an even wider array of topics and provides an exclusive look into modern technologies’ levels of familiarity, awareness and usage, alongside many other attributes.
Who are the World’s Biggest Wearable Tech Buyers?
From the Fitbit to Apple’s smartwatch: wearable tech is becoming increasingly popular across the globe. Early adopters of new technology, the world’s affluent are at the forefront of purchasing wearable tech, ownership reaching over 30% in Spain, Turkey and the USA.