Global market and opinion research specialist

Consumer & Shopper

MENA's Millennials Decoded

A Glimpse into MENA's Most Disruptive Generation

4 September 2018

Consumer & Shopper

She Speaks: Ten Things You Need to Know About Women in MENA

Women are one of the most powerful consumer segments in the world. Not only does their...

21 October 2016

Customer Experience

Ipsos Update - October 2018

Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos...

1 October 2018

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

Ipsos Update

Ipsos Update - July 2018

Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. July’s edition features new papers on ethnography, audience measurement and food waste, as well as new global reports on the inclusiveness of nationalities and artificial intelligence.

2 July 2018 Ipsos Update

When Difference Doesn’t Mean Different: Understanding Cultural Bias

Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardisation across markets. However, their validity remains at risk from an age-old research problem: cultural bias.

13 July 2018 Customer Experience

The Numbers Game: Measuring Audiences in the Data Age

People who fear numbers are said to suffer from numerophobia or arithmophobia. There are even those who fear specific numbers like number 7 (heptaphobics) or number 13 (triskaidekaphobics). Audience measurement is a discipline swimming in numbers and, with the emergence of Big Data to supplement or even replace more traditional survey approaches in many cases, now throws out even more numbers.

25 June 2018 Audience Measurement

Ethnography: an Unfiltered View of Reality

Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.

11 June 2018 Ethnography

Ipsos

#SaudiArabian are satisfied with their #airports. 78% think they are of good quality. #Infrastructure… https://t.co/rGkuYIwUEy

4:36 PM - 16 January 2019

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