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Coronavirus presents a number of challenges to brands and policy makers. As consumers...

Using metaphor elicitation to gain a truer consumer-centric measure of influence.

Our new brand growth story, the future of money, fractures in French society and a...


Discover Ipsos Update
A selection of the latest research and thinking from Ipsos teams around the world.

Ipsos Update

A global presence with 90 markets

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At Ipsos, we are passionately curious about Society, Markets and People.
“Game Changers” – our tagline – summarises our ambition:
we provide true understanding and make our changing world easier to navigate,
so that our clients can make faster, smarter and bolder decisions.