Ipsos Update - June 2019

June’s edition of Ipsos Update presents our latest research and white papers on topics including mystery shopping, global views on Europe, ethics in social media research and ageing in Japan.

Our vision guides the decisions we make in the world – including which products we purchase. We see with our mind, not just with our eyes shows that certain visual attributes provoke consumer responses, favourable or otherwise. The paper argues that through a better understanding of how a product looks, designers and manufacturers can gain a competitive advantage.

Ahead of the European elections last month, we asked people in 28 countries what they think of the EU, past present and future. Twice as many people say that the European Project has had more successes than failures. But nearly half of people across the 10 European countries surveyed think that the EU is on the wrong track today.

In another multi-country survey, we asked young adults in Europe and beyond about their financial ambitions. While over half of respondents consider their generation to be more entrepreneurial than previous generations, they also think they face more barriers when it comes to acting on their aspirations.

Also on intergenerational dynamics, our new briefing paper on Japan shows how the population – especially the middle generation – are feeling the pressure of a “super-ageing” society, such that only 10% of Japanese are looking forward to old age, compared to one third of people globally.

Meanwhile, For the love of money?, our new white paper on motivation and engagement, shows how those who participate in research for reasons other than monetary rewards provide better contributions and richer insights. These findings inform best practice for managing Online Research Communities.

Looking now at the ethical side of research, our experts explore the sensitive and contentious nature of social media data and outline some important principles that researchers should follow as they draw upon this rich and colourful data source.

Last, but not least, two new papers on customer experience include our seven-step guide to designing a better mystery shopping programme to drive organisational change, and advice on how brands can close the ‘promise-experience’ gap to avoid customer disillusionment.