Open Exchanges | Qualitative | Ipsos
Ipsos UU - Qualitative

Open Exchanges

Explore a theme, a category, a brand. Develop concepts and comms.

We have re-invented traditional methods of research such as focus groups and in-depth interviews, fuelling them with gamification, free interactions between participants, and co-creation with clients. We have named them Open Exchanges.

Open Exchanges

Each type of business question leads to a specific variant:

  • How to drive adoption of a new offer: We run BRIDGE DUETS between a user and a potential one
  • How to optimise a concept: We run DYNAMIC EXCHANGES in a big room in a cocreation mode between clients and 15-20 consumers split by target
  • How to inspire instore strategies: We run STORE TREKS with shoppers to benchmark several stores

How to optimise touchpoints along the path-to-purchase: We run a mix of CO-SHOPPING sessions with spy-glasses and CO-BROWSING sessions that records full online navigations.