ASEAN is an economic bloc created in Southeast Asia by its 10 Member States. It is home to some of the countries that most analysts agree will be amongst the giant economies of the future, including Vietnam, Philippines and Indonesia. The region hosts a huge number of Asia Pacific Headquarters for multinational companies. Any company that is looking at its growth strategy for the Asia Pacific is compelled to consider the opportunities offered by a combined population in excess of 630 million people. As the ASEAN bloc continues to grow and move towards greater economic integration, Ipsos Business Consulting has written a series of publications that are focused on Go to Market strategy in Southeast Asia. We also have written an article published in a new guide – Investing in ASEAN 2018/2019 – The Guide contains some informative articles about the ASEAN bloc and is sure to be of interest to any company that is re-evaluating its growth strategy for the Asia Pacific.