The Need for Real Time, Reliable Information in Designing Stimulus Packages
Leveraging on innovative market research solutions
Governments around the world are now being forced to make excruciatingly difficult decisions – between public health or public finances, between flattening the epidemic curve or deepening the economic recession curve, and ultimately, between saving lives or saving livelihoods. The current health crisis is quickly evolving into a socioeconomic crisis.
In this paper, we discuss how policy makers should leverage on market research solutions to fill information gaps for an Effective Stimulus Plan.
