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Quality of life in European cities
Better city, better life! New survey results for European Commission report on the quality of life in European cities.
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How COVID-19 has brought behaviour change thinking into focus
Understanding what shapes behaviour has been integral for brands and governments during the crisis.
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Global consumer sentiment still reviving slowly
More countries show gains than losses in economic confidence, but none has recovered to pre-pandemic levels – except China.
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Job loss is a concern for half of workers across the world
Job insecurity and ability to the learn essential new skills on the job vary widely across countries.
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Pictures speak louder than words: Towards a new understanding of brand choice
Using metaphor elicitation to gain a truer consumer-centric measure of influence.
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Ipsos Update - October 2020
Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.
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“What Worries the World?”: COVID-19 is the biggest concern for the sixth successive month
Six months of data reveal how Coronavirus has shaped countries’ concerns.