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A little happiness goes a long way: How to grow a premium brand during a recession
It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
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The role of culture in a global crisis
Shared values shape individual behaviour, and this is even more evident during the coronavirus pandemic.
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Rejuvenating Southeast Asian Economies through Consumer Spending
After months of paralyzing lockdowns, most Southeast Asian countries are now in the process of easing restrictions and reopening their economies. Ipsos Strategy 3 discusses what businesses and policymakers need to consider during the pandemic and how to get consumers to spend at pre-COVID levels.
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Ipsos Update - July 2020
This month’s edition of Ipsos Update brings you a round-up of the latest research and analysis from Ipsos teams around the world.
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Life in the New Normal: 94% of Filipinos are worried about COVID-19
94% of Filipinos are worried about COVID-19, with 38% indicating their income dropped by >50%. Meanwhile, online shopping and spending on necessities are here to stay
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World Refugee Day 2020
New global study shows increasing support for the principle of people seeking refuge from war or persecution but concerns about Coronavirus mean that half of those surveyed want their country to be less open to welcoming refugees.
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Signals #8: Understanding the coronavirus crisis
This eighth edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world.
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Theories about how COVID-19 spreads varies with emerging markets more likely to believe myths
More people globally believe COVID-19 can live on surfaces for days over other theories.