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Global Views On vices – 2019
What is morally acceptable in moderation? Who should be allowed to use, buy or have access to…? What are the global trends on vices?
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Connected Health: A roadmap to success
Connected Health is moving into the mainstream – how will this change the traditional structure of healthcare?
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Virtual Reality: Hype or the Future?
Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?
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#IWD2019: How the Asian mother is changing
This paper uncovers the emerging behaviours and core motivations of Asian mothers in 2019 and how they are coping with the complexities of parenting.
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Is your innovation research on its best behavior?
This white paper fights back at the criticism of surveys, showing how they can measure behavior and predict an innovation’s success.
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Keeping it fresh: being on trend in food and drink
This paper will look at how five macro trends – which are shaped by consumers’ views on life and perceptions of the world that surrounds them – can provide inspiration for innovation.
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Ipsos House: The ideal arena for uncovering the truth behind human behaviour
Three case studies from Ipsos House showcase the opportunities for investigating human responses, motivations and behaviour offered by the research facility.
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New global study: Today’s views that will shape tomorrow’s food
Around the globe, people are more likely to think that their access to healthy and quality food will increase in the future, but that it will come at a price, according to a new Global Advisor survey from Ipsos. Those surveyed are more than twice as likely to say that the costs of food will get worse in the future than believe it will improve.
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Black Friday: Shifting its Centre of Gravity
Ahead of Black Friday 2018, Tim Denison traces the history of a retail event that has evolved into a global phenomenon. But what is different now to previous years, what can retailers learn, and what shape can we expect Black Friday to take in the future?
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The Future of Mobility - Shared Mobility
The third in The Future of Mobility series, Shared Mobility looks at the rise and development of car-sharing and ride-sharing.