Artificial Intelligence (AI)


Track and Optimize Your Brand's Visibility in AI Search Results with Ipsos Synthesio AI Visibility

New Ipsos Synthesio solution delivers comprehensive AI search monitoring to help brands capture visibility in this critical consumer touchpoint.
Innovation Publication

Concept Testing with Digital Twins

Humanizing AI, part four: How synthetic data accelerates innovation.
Sports Publication

Ipsos Update – July 2026

Football, Pride, Digital Twins… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
Ipsos Update Publication

Ipsos Update – May 2026

Iran, Climate Change, America … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
Ipsos Update Publication

Ipsos Update – June 2026

Generations, Sports, Work… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

CX Signals GenAI: Unlock deeper CX insights by leveraging unfiltered customer sentiment on social media and reviews

Harness the power of social media and reviews to help improve your Customer Experience (CX).

Calibrating Synthetic Confidence

Navigating the complex realm of statistical utility for synthetic boosts.

What keeps CX and EX leaders up at night?

We have launched the fourth edition of our Ipsos study, Global Voices of Experience 2026 which analyses the opinions of CX and EX professionals around the world. This study diagnoses the current state of experience management, identifies priorities and critical challenges, and forecasts future directions, including the evolving role of AI.
Ipsos Update Publication

Ipsos Update – March 2026

Valentine’s Day, Misfits, Culture… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.