Artificial Intelligence (AI)


What keeps CX and EX leaders up at night?

We have launched the fourth edition of our Ipsos study, Global Voices of Experience 2026 which analyses the opinions of CX and EX professionals around the world. This study diagnoses the current state of experience management, identifies priorities and critical challenges, and forecasts future directions, including the evolving role of AI.

Calibrating Synthetic Confidence

Navigating the complex realm of statistical utility for synthetic boosts.
Ipsos Update Publication

Ipsos Update – March 2026

Valentine’s Day, Misfits, Culture… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
Ipsos Update Publication

Ipsos Update – January 2026

2025, 2026, Predictions … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
Ipsos Update Publication

Ipsos Update – February 2026

Synthetic data, tariffs, climate change… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

Synthetic Data Boosting

Discover Ipsos' pioneering techniques and frameworks for effective synthetic data boosting to revolutionize your data insights in this Ipsos Views point of view.
Insights Publication

Ipsos Year in Review 2025

Powered by expert analysis and data-driven insights, our annual Year in Review report looks back at the key events, shifts and challenges of 2025 and reflects on what this tells us about the year to come.

Mind or Machines

Exploring AI moderation and when to use it
Ipsos Update Publication

Ipsos Update – December 2025

Nostalgia, COP, Security … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.