Artificial Intelligence (AI)


Global Attitudes on AI 2026: The Wonder vs. Worry Divide Deepens

Ipsos' fifth annual AI Monitor reveals excitement and nervousness are now nearly equal worldwide, and often felt by the same people.

Seeing the Unseen

Humanizing AI, part three: How vision AI and AI agents are transforming product testing.
Innovation Publication

Concept Testing with Digital Twins

Humanizing AI, part four: How synthetic data accelerates innovation.
Sports Publication

Ipsos Update – July 2026

Football, Pride, Digital Twins… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
Ipsos Update Publication

Ipsos Update – May 2026

Iran, Climate Change, America … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
Ipsos Update Publication

Ipsos Update – June 2026

Generations, Sports, Work… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
Advertising Publication

From Overwhelm to Opportunity

Five steps to scale social creative impact, not just volume.

CX Signals GenAI: Unlock deeper CX insights by leveraging unfiltered customer sentiment on social media and reviews

Harness the power of social media and reviews to help improve your Customer Experience (CX).

Calibrating Synthetic Confidence

Navigating the complex realm of statistical utility for synthetic boosts.