Generation Z

The Ipsos Almanac 2025 - Our reflections on what the key events, trends and surprises of 2024 mean for 2025
International Publication

Ipsos Almanac 2025

Our reflections on the key events, trends and surprises of 2024 and what this means for the year to come - it's the Ipsos Almanac 2025.
Ipsos Pride survey 2024
Inequalities Survey

Ipsos Pride Survey 2024: Gen Zers most likely to identify as LGBT+

Our new survey across 26 countries finds gender, generational and geographical divides on everything from same-sex marriage to brands supporting the community