Generations

More Gen Z say they’ll own a pet than have a child, despite valuing parenthood more - Ipsos Life Aspirations Report
Generations Survey

More Gen Z say they’ll own a pet than have a child, despite valuing parenthood more

A new 30-country Ipsos study explores what people consider a successful life – and who gets to achieve it.
Ipsos Update - June 2026
Ipsos Update Publication

Ipsos Update – June 2026

Generations, Sports, Work… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
Ipsos Generations Report 2026: Continuity vs Rupture
Generations Publication

Ipsos Generations Report 2026: Continuity vs Rupture

Explore the Ipsos Generations Report 2026: Continuity vs Rupture. Our fourth edition examines population decline, shifting milestones, and generations at work.