Generations

More Gen Z say they’ll own a pet than have a child, despite valuing parenthood more - Ipsos Life Aspirations Report
Generations Survey

More Gen Z say they’ll own a pet than have a child, despite valuing parenthood more

A new 30-country Ipsos study explores what people consider a successful life – and who gets to achieve it.
Ipsos Update - June 2026
Ipsos Update Publication

Ipsos Update – June 2026

Generations, Sports, Work… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
Ipsos Generations Report 2026: Continuity vs Rupture
Generations Publication

Ipsos Generations Report 2026: Continuity vs Rupture

Explore the Ipsos Generations Report 2026: Continuity vs Rupture. Our fourth edition examines population decline, shifting milestones, and generations at work.
Generational, gender gaps on workplace issues appear
Generations Ipsos Voices

Generational, gender gaps on workplace issues appear

Gen Z, Millennial, Gen X and Boomer men and women may all work at the same company, but in some cases bring divergent views on everything from DEI policies to mental health days.