Advertising

Ipsos Update – March 2026
Ipsos Update Publication

Ipsos Update – March 2026

Valentine’s Day, Misfits, Culture… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
From Noise to Noteworthy: Winning the battle for memorable attention in advertising
Advertising Publication

From Noise to Noteworthy

Winning the battle for memorable attention in advertising.
Ipsos Update – November 2025
Ipsos Update Publication

Ipsos Update – November 2025

Healthcare, Indulgence, Risk … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
Ipsos Update – March 2025
Ipsos Update Publication

Ipsos Update – March 2025

Love, ESG, Influence … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
Ipsos Views: Misfits and the Machine: Why AI alone can’t crack creative effectiveness
Advertising Publication

Misfits and the Machine: Why AI alone can’t crack creative effectiveness

In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
AI in advertising research
Artificial Intelligence (AI) Publication

AI in Advertising Research

Humanizing AI to Spark Creativity and Brand Success.
Ipsos Updtae - March 2024
Society Publication

Ipsos Update – March 2024

Populism, UX, Love… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
Ipsos | Expectations / Context / Empathy /
Brands Publication

Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY

Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.