Advertising


Society Publication

Ipsos Update – March 2024

Populism, UX, Love… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
Ipsos Update Survey

Ipsos Update – March 2023

Advertising, love, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
Advertising Webinar

[WEBINAR] MISFITS: Train your creative muscle to spark brand growth

[WEBINAR] MISFITS: Train your creative muscle to spark brand growth
Advertising Publication

Women in Advertising

The power of positive representation for a better society and a more successful brand
Brands Publication

Get Real, Get Creative!

Real understanding to climb the Creative Effectiveness Ladder
Advertising Survey

Spotlight: CREATIVE EXCELLENCE

Discover how to unleash the magic of advertising with Ipsos
Women Publication

Ipsos Update – April 2021

Our monthly round-up of research and analysis from Ipsos teams around the world covers a range of topics from gender equality and parenting to retail trends and how advertising becomes famous.
Social Media Publication

We d̶o̶n̶'̶t need to talk about ads

Why only some advertising gets talked about on social media and becomes famous
Consumer Behaviour Publication

Making the most of our regrets

What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behaviour.