Demographic change

Ipsos Attitudes to Ageing 32-country Survey Report 2025 - Elderly Couple Dancing at Home
Global Advisor Survey

74% of Filipinos Express Excitement About Ageing

New research across 32 countries dives into global attitudes to ageing, with 57% on average saying they are not looking forward to old age.
Ipsos | Generations | Foreword
Generations Publication

We need to talk about generations - Understanding generations

Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.