E-Commerce

Convergent commerce | Omnichannel | Ipsos
Omnichannel Publication

Navigating the increasingly fragmented world of emerging channels and shoppable touchpoints

This paper explores some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
Forecasting - Considerations and actions before, during and after coronavirus | Ipsos
Forecasting Publication

Forecasting in challenging times

Considerations and actions before, during and after coronavirus.
Evolution of shopper behaviour | Ipsos | digital | ecommerce | omnichannel
Shopper Publication

The evolution of shopper behaviour in 2020

In this changing world, retailers need to adapt to remain relevant and competitive.
The Evolution of Shopper Behaviour
Consumer Behaviour Publication

The Evolution of Shopper Behaviour

Brands need to connect with shoppers in the moments that matter most.