Inequality

reactions to uncertainty and inequality image
Trends & Prospective Publication

93% of Filipinos say the world is changing too fast

Helping people feel stable and valued helps them to deal with uncertainty and inequality
A divided world image
Trends & Prospective Publication

91% of Filipinos agree that it is up to everyone to work out their own set of principles to guide their decisions

Divisions can be created by inequalities and rising diversity, but they also create fertile territory where brands can have a voice