Nostalgia

Understanding Asia - Global Trends
Ipsos Global Trends Survey

Asia Pacific open to digital and reform transformation

Asia Pacific open to digital and reform transformation, but concerned about pace of change: can business and government leaders guide the change revolution?
Understanding Asia
Understanding Asia Survey

Understanding Asia - End of the Year Review

Ipsos looks at the data behind the headlines of 2023.
enduring appeal of nostalgia image
Trends & Prospective Publication

75% of Filipinos, if given the choice, would prefer to have grown up at the time when their parents were children

The rosy retrospection of nostalgia provides fertile territory for brand activations. Help customers to find the feel-good factor in their past