Climate Change and Pakistan

Below are the main highlights of the study:
1.    The study is based on the globally recognized Ipsos Sustainability Segmentation Framework, which has been used across 15+ countries.

2.    Segments are identified along two key dimensions:
           - Level of concern for the environment.
           - Extent of individual action or intended action to reduce personal environmental impact.

3.    Pakistan has a notably lower proportion of climate activists (12%) compared to the global average of 17%.

4.    In contrast, the share of disengaged denialists is significantly higher in Pakistan (28%) than the global average of 19%.

5.    There are fewer proactive contributors and a stronger presence of individuals dismissing environmental concerns.
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