Climate Change and Pakistan

An Ipsos Segmentation Study

Climate Change & Pakistan
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Below are the main highlights of the study:

  1. The study is based on the globally recognized Ipsos Sustainability Segmentation Framework, which has been used across 15+ countries.

  2. Segments are identified along two key dimensions:

    - Level of concern for the environment.

    - Extent of individual action or intended action to reduce personal environmental        impact.

  3. Pakistan has a notably lower proportion of climate activists (12%) compared to the global average of 17%.

  4. In contrast, the share of disengaged denialists is significantly higher in Pakistan (28%) than the global average of 19%.

  5. There are fewer proactive contributors and a stronger presence of individuals dismissing environmental concerns.

Click below for the complete report.

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