Ipsos Pakistan Consumer Confidence Index Survey - Quarter 3 2024

Here are key points of the survey:
- Declining National Optimism: Despite some improvements in the economy, overall optimism has fallen to levels seen at the start of 2024, with only 11% of Pakistanis believing the country is moving in the right direction.
- Shifting Concerns: While the economy remains the dominant worry, concerns about rising electricity prices and taxes have intensified in 2024, highlighting the growing anxieties surrounding the cost of living.
- Eroding Economic Confidence: Since the beginning of 2024, optimism regarding local economic and conditions has dropped significantly. Currently, only 1 in 10 Pakistanis anticipate improvements in the next six months.
- Surge in Job Security: In a positive turn, confidence in job security has reached a three-year peak, with a substantial 3 out of 5 Pakistanis now expressing confidence in their job security.
Click below for the report.