Ipsos Pakistan Consumer Confidence Index Survey - Quarter 3 2024

Pakistan | Quarter 3

Ipsos Pakistan Q3 2024 Consumer Confidence Index Survey
The author(s)
  • Babar Abdulsattar Country Manager, Ipsos in Pakistan
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Here are key points of the survey:

  • Declining National Optimism:  Despite some improvements in the economy, overall optimism has fallen to levels seen at the start of 2024, with only 11% of Pakistanis believing the country is moving in the right direction. 
  • Shifting Concerns: While the economy remains the dominant worry, concerns about rising electricity prices and taxes have intensified in 2024, highlighting the growing anxieties surrounding the cost of living.
  • Eroding Economic Confidence:  Since the beginning of 2024, optimism regarding local economic and conditions has dropped significantly.  Currently, only 1 in 10 Pakistanis anticipate improvements in the next six months.
  • Surge in Job Security: In a positive turn, confidence in job security has reached a three-year peak, with a substantial 3 out of 5 Pakistanis now expressing confidence in their job security.

 

Click below for the report.

The author(s)
  • Babar Abdulsattar Country Manager, Ipsos in Pakistan

Consumer & Shopper