As tech companies continue developing self-driving cars, Ipsos, on behalf of Global @dvisor, has completed a study on public perception of the new car technology. On the whole, the world seems curious, but hesitant, about the idea of self-driving cars. Fifty-eight percent of global respondents responded to the poll saying they were unsure, but intrigued by the idea of self-driving cars. Comparatively, just 13% said they would never use them and 30% are excited to use the cars and can’t wait to do so. Indian (49%), Malaysian (48%), and Chinese (46%) respondents were most likely to answer that they are excited to use self-driving cars. Meanwhile, German (31%), French (25%), American (24%), English (24%), and Canadian (24%) respondents were most likely to answer that they would never use a self-driving car.
Global respondents saw many uses for self-driving cars in cutting down on mundane driving activities. When asked how often they would use self-driving car features for various driving activities, the top responses were parking (58%), commuting (53%), and driving on the highway (53%). When it came to driving situations that required more human adaptability, respondents answered that they would use self-driving car features less often, comparatively. The lowest rate of responses saying they would frequently or always use a self-driving feature were for tasks such as driving in bad weather (40%) or driving in unfamiliar places (43%). The greatest perceived benefits to self-driving cars were all related to making driving a more luxurious experience. The world’s respondents believe self-driving cars will make driving easier (69%), more comfortable (68%), and more relaxing (64%).
As an unprecedented technology, much of the conversation surrounding self-driving cars has centered on regulation. When asked what kind of groups global consumers most trust to write proper self-driving car regulation, the plurality of respondents answered that they most trusted those who manufactured the cars (43%). The government was the second most trusted institution with 28% of respondents answering that they trusted the government the most on the issue.
These findings are based on a survey of consumers from 28 countries via Ipsos’ Global @dvisor online survey platform. The survey was conducted between November 27 – December 8, 2017 on behalf of Global @dvisor. For this survey, Ipsos interviewed a total of 21,500+ adults aged 18-64 in the United States of America and Canada, and age 16-64 in all 26 other countries. The sample consists of 1,000+ individuals in each of Australia, Brazil, Canada, China, Colombia, France, Germany, Italy, Japan, South Africa, Spain, Great Britain and the USA, and 500+ individuals in each of Argentina, Belgium, Chile, Hungary, India, Malaysia, Mexico, Peru, Poland, Russia, Saudi Arabia, Serbia, South Korea, Sweden and Turkey.
IPSOS SUCCESSFULLY LAUNCHED NATIONAL CONSUMER PANEL IN PAKISTAN
15th November, 2018 - IPSOS PAKISTAN organized an event to share Key Results of its recently launched National Consumer Panel in Pakistan. The Event was held in Movenpick Hotel Karachi on November 15, 2018. The Consumer Panel is focused on a market research technique based on collecting regular purchase/usage information from a continuous and representative household sample. It is revealed in the consumer panel meeting that the sample size of consumer panel is 5,500 households. The sample was selected on the bases of Geography, SES, Household Size and Primary Shopper Age.
A briefing session was held regarding the advantages of Consumer Panel on House Hold and how it can benefit the businesses. It was explained in the briefing that the division of cities in Pakistan was done and 170 villages and 55 urban areas were selected where sample was collected on monthly basis.
Data was collected from housewives in every house hold via using printed diaries keeping the usership criteria to be all FMCG products used within house including the loose sub category as well while excluding bulk products generally. The collected data was later entered digitally in six central offices of IPSOS Pakistan and analyzed.
With this acquisition, Ipsos further reinforce its market business partners about their product purchasing amount, purchasing frequency, repeat rate and locality to increase strategic business insight.
The main presenters of the panel were Abdul Sattar Babar, MD Ipsos Pakistan, Maria Georgiou, Global Managing Director for Consumer Panels (Turkey & Global), Ahu Sendilmen for Sevice Leader, Consumer Panels (Turkey & Global) and Muhammad Adeel, Senior Research Manager, Head of Consumer Panels in Pakistan.
Mr. Abdul Sattar Babar welcomed the guests & gave brief intrduction of Ipsos. Maria introduced the consumer panel in general while higlighting the significance of its addition in current business dynamics. Ahu shared consumer panel results and emphasized upon the importance of buisness development and oppourtunities in relation to consumer panel. Lastly, Adeel explained the benefits attached with Household panel and how it could help business in Pakistan. Closing remarks was given by Abdul Sattar Babar.