What do People Like About Pakistan?

An Ipsos Study

What do People Like About Pakistan
The author(s)
  • Babar Abdulsattar Country Manager, Ipsos in Pakistan
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Here are key points of the survey:

  • The People of Pakistan:  54% of Pakistanis cited their fellow citizens as their favorite thing about the country. They highlighted qualities like hospitality, helpfulness, good morals, caring nature, and respectfulness. 
  • Rich Culture and Heritage:  42% of respondents expressed a deep appreciation for Pakistan's diverse culture, including local traditions, languages, provincial cultures, way of living, cultural dresses, and respect for women.
  • Breathtaking Natural Beauty: Pakistan's stunning landscapes resonated with 35% of the people. The Northern areas, diverse weather, majestic mountains, lush greenery, and beautiful scenery were frequently mentioned.
  • Delicious Cuisine: Pakistani food is a source of national pride! 34% of respondents highlighted the unique and flavorful culinary experience, particularly enjoying local dishes, biryani, vibrant eateries, fresh fruits, and vegetables. 
  • Strong Islamic Identity:  As a Muslim-majority nation, 16% of Pakistanis take pride in their Islamic identity. This sentiment is rooted in the country's foundation upon Islamic ideology and values.

Click below for the report.

The author(s)
  • Babar Abdulsattar Country Manager, Ipsos in Pakistan