Ramzan in Pakistan
Ramzan in Pakistan

Pakistani Consumer Behavior for Ramadan 2026

Ramzan in Pakistan 2026

Pakistani Consumer Behavior for Ramadan 2026

  • 65% Are cutting back on Ramazan shopping due to inflation
  • 78% Pakistanis plan to reduce their digital media consumption (Digital Fasting) 
  • 48% Pakistanis are looking for healthy alternatives this Ramazan to reduce weight
  • 7 out of 10 find fruits and vegetables as healthy alternatives to reduce weight
  • Must-have Brand in Ramadan shopping: Rooh Afza, Jam-e-Shireen, Tang, Dalda, National, Shan & Tapal