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Corporate Reputation
Unlocking the value of reputation by building trust with your stakeholders.
Digital Audience Measurement
Understanding audiences of digital media.
Out of Home Audience Measurement
Understanding and monetising audiences to Out of Home media.
Measurement of Cross-Platform Audiences
Audience measurement across devices and platforms.
Measurement of Readership
Understanding reader behaviour across publisher media platforms.
Measurement of Radio/Audio/Podcast Listening
Understanding the radio/audio/podcast listening audience.
Measurement of TV/Video Viewing
Sizing, profiling and monetising the TV/video viewing audience.
Ipsos.digital Platform
World-class market research in the blink of an eye.
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Our misperceptions about crime and violence, sex, climate change, the economy and other key issues
Ipsos’ latest Perils of Perception study shows which key facts the online public across 37 countries get right about their society – and which they get wrong. Now in its fifth year, the survey aims to highlight how we’re wired to think in certain ways and how our environment influences our (mis)perceptions.
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Inspiring Youngsters
Mr. Abdul Sattar Babar as its Managing Director Ipsos Pakistan conducted interactive sessions at Leading Business Schools of Pakistan. These included IBA Karachi, NUST Business School, COMSATS and BAHRIA University Islamabad. The topic of the session was “Impact of Technology on Society, Business and Future of Research”. The primary driver of the session was to motivate youth to light fire within them that what is happening in the world and to make real difference by promoting Strategic Anticipation through knowledge-based decision-making.