Looking to make your company run more effectively and efficiently? Management teams around the world face a variety of complex business situations daily. A great place to start boosting your business is by leveraging the power of your reputation.
Ipsos Global Reputation Centre research across 31 countries shows conclusive proof of the relationship between a good reputation and better business efficiency.
How does reputation influence purchase decision?
Reputation is a key consideration in purchase decisions.
The vast majority (87%) of consumers around the world say that they take the reputation of the company into account when purchasing a product or service. There are regional differences in intensity. Consumers in Latin America and the Middle East/ Africa are the most likely to say they are “very likely” to take reputation into account. Consumers in Europe feel less strongly about taking reputation into account (just 24% “very likely”), but still a vast majority (79%) say they take reputation into account to some extent.
We hope you find the report interesting and informative and, as ever, would welcome any thoughts or feedback you may have.
For more Ipsos’ Global Reputation Centre information and reports, please visit https://reputation.ipsos.com/
IPSOS SUCCESSFULLY LAUNCHED NATIONAL CONSUMER PANEL IN PAKISTAN
15th November, 2018 - IPSOS PAKISTAN organized an event to share Key Results of its recently launched National Consumer Panel in Pakistan. The Event was held in Movenpick Hotel Karachi on November 15, 2018. The Consumer Panel is focused on a market research technique based on collecting regular purchase/usage information from a continuous and representative household sample. It is revealed in the consumer panel meeting that the sample size of consumer panel is 5,500 households. The sample was selected on the bases of Geography, SES, Household Size and Primary Shopper Age.
A briefing session was held regarding the advantages of Consumer Panel on House Hold and how it can benefit the businesses. It was explained in the briefing that the division of cities in Pakistan was done and 170 villages and 55 urban areas were selected where sample was collected on monthly basis.
Data was collected from housewives in every house hold via using printed diaries keeping the usership criteria to be all FMCG products used within house including the loose sub category as well while excluding bulk products generally. The collected data was later entered digitally in six central offices of IPSOS Pakistan and analyzed.
With this acquisition, Ipsos further reinforce its market business partners about their product purchasing amount, purchasing frequency, repeat rate and locality to increase strategic business insight.
The main presenters of the panel were Abdul Sattar Babar, MD Ipsos Pakistan, Maria Georgiou, Global Managing Director for Consumer Panels (Turkey & Global), Ahu Sendilmen for Sevice Leader, Consumer Panels (Turkey & Global) and Muhammad Adeel, Senior Research Manager, Head of Consumer Panels in Pakistan.
Mr. Abdul Sattar Babar welcomed the guests & gave brief intrduction of Ipsos. Maria introduced the consumer panel in general while higlighting the significance of its addition in current business dynamics. Ahu shared consumer panel results and emphasized upon the importance of buisness development and oppourtunities in relation to consumer panel. Lastly, Adeel explained the benefits attached with Household panel and how it could help business in Pakistan. Closing remarks was given by Abdul Sattar Babar.