Behavioural Science at Ipsos is the use of psychology to help both public sector and brands meet their goals. The theories and methods from psychology work alongside MR techniques to understand and predict behaviour, generating total customer understanding.
Three in four (75%) in 25 countries around the world believe that immigration has increased in their country over the last five years, according to new data from the Ipsos Global @dvisor survey.
The average global economic assessment of national economies surveyed in 26 countries is down two points with 43% of global citizens rating their national economies as ‘good’.
Marketers need to understand their category’s dynamics to optimally position themselves and compete effectively. To do this, they must get the consumer’s perspective – because consumers, not industries, are defining today’s markets.
Presentamos en esta edición los resultados de la segunda Ola del SmartBus, el primer proyecto regional que se realiza de forma online, en simultáneo en 8 países en Caribe y Centro América (CCA). Esta vez nos concentramos en algunos mitos e ideas relacionadas al proceso de compra.
